Don't Write Your Business Book Until You've Done This First with Juliet Clark
About this episode
Juliet Clark discusses the importance of having a platform before writing a business book to ensure it sells.
Writing a book without a platform is like opening a shop in the middle of nowhere and wondering why nobody comes in. If you've been thinking about writing a book for your business, this episode is going to stop you in your tracks. Not to talk you out of it, but to make sure that when you do it, it actually sells. Juliet Clark has helped over 600 authors and entrepreneurs write and publish their books, and her take on the whole thing is refreshingly honest. For her, the book isn't the strategy, it's the bridge. And if the rest of the bridge isn't built yet, the book is just an expensive business card that nobody asked for. In this conversation, Juliet and Samantha get into what most business owners get completely wrong before they even start writing. Why your platform has to come before your book and what that platform needs to look like. Why you'll probably make between one and three dollars per book sold and why that's completely fine if you understand how to use the book to build your business. If a book is on your radar for 2026 or beyond, this is the episode you need to listen to before you write a single word. WHAT YOU’LL DISCOVER IN THIS EPISODE: 03:59 - The most expensive…
More episodes of Business Growth Lab
- What Working At McDonald's Taught Me About Building A Seven Figure Business
- The Costly Mistake Of Solving The Wrong Problem In Your Business
- Human Design Expert: Your Burnout Has Nothing To Do With How Hard You're Working with Jenn Greiner
- Coaching or Done-For-You? Get This Wrong and It Will Cost You
- What Got Us To A Million (And What Almost Stopped Us)
Explore listener stats, chart rankings, contacts and more on the Business Growth Lab podcast page.