About this episode

This episode explores the intricacies of the beauty industry with insights from manufacturing expert Kayla Childress.

In this episode, we’re going behind the scenes of the beauty, health, and wellness industry with Kayla Childress. Someone who has helped build countless product-based brands from the inside of manufacturing. From formulation and packaging to timelines, margins, and scaling. This conversation breaks down what really happens between a product idea and a brand that can compete (and win) in a saturated market. If you’ve ever thought about starting a product-based business or you’re already in it and trying to scale…this episode will give you a much clearer picture of what it actually takes to build something that lasts. In this episode: • What it really takes to bring a product from idea to shelf • Why manufacturing timelines are longer than most founders expect • The biggest misconceptions about contract manufacturing • The three ways brands work with manufacturers • Why “dupe culture” exists and how to stand out anyway • The role branding plays vs formulation in product success • How packaging can make or break your product experience • Common packaging mistakes founders overlook • The biggest mistakes founders make when trying to scale • Why rushing to market can hurt long term…

People in this episode

Host: Madison Paige

Guest: Kayla Childress

Topics covered

• beauty industry
• manufacturing
• product development
• scaling businesses
• branding
• packaging
• retail

Keywords

• product-based business
• manufacturing timelines
• contract manufacturing
• branding
• packaging mistakes
• retail costs
• scaling challenges

Mentioned in this episode

Organizations: Sephora, Ulta

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