461: “My Thoughts on Etsy, Faire, & Amazon as Sales Channels” // COACHING SESSIONS

461: “My Thoughts on Etsy, Faire, & Amazon as Sales Channels” // COACHING SESSIONS

From Business Growth Podcast by Madison Paige

May 22, 2026 · 18 min · Episode 461

About this episode

The episode discusses the risks of relying on third-party platforms for business growth and offers strategies for building a sustainable brand ecosystem.

Is this the Downfall of Etsy, Faire & Marketplace-Dependent Businesses? Why Relying on Platforms You Don’t Own Could Be Limiting Your Growth Today we’re talking about one of the biggest risks product-based business owners face right now: building your business on platforms you don’t actually own. Whether you sell on Etsy, Faire, Amazon, or another marketplace, this episode is for you if your sales have plateaued, competition feels heavier than ever, or you’re realizing how vulnerable your business becomes when an algorithm controls your visibility. In this episode, I’m breaking down why so many marketplace-dependent businesses eventually hit a ceiling, the major differences between marketplace selling vs true brand building, and what you need to start implementing if you want a sustainable, scalable D2C business long term. If you’ve been wondering how to transition from relying on third-party platforms into building a real brand ecosystem you actually own, this episode will give you the roadmap. In this episode: • Why marketplace dependent businesses are becoming harder to scale • The hidden danger of building on platforms you don’t own • How Etsy, Faire, and Amazon can…

People in this episode

Host: Madison Paige

Topics covered

  • marketplace selling
  • brand building
  • D2C business
  • business growth
  • entrepreneurship risks

Keywords

  • Etsy
  • Faire
  • Amazon
  • marketplace-dependent businesses
  • D2C
  • brand equity
  • business growth
  • entrepreneurship

Mentioned in this episode

Organizations: Etsy, Faire, Amazon

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