469: “How to Manage Cash Flow & Investments in Business” // COACHING SESSION

469: “How to Manage Cash Flow & Investments in Business” // COACHING SESSION

June 19, 2026 · 30 min · Episode 469

About this episode

This episode discusses essential cash flow management strategies for business founders to make confident financial decisions.

LISTEN TO THIS EPISODE IF CASH FLOW MANAGEMENT FEELS DAUNTING TO YOU In this episode, we're tackling one of the most important skills every founder eventually has to master: knowing what to do with the money your business generates. This episode was inspired by a question submitted inside The Founders Cafe free community, and we're breaking down exactly how to think about cash flow, profit, spending, and investment as a growing business owner. If you've ever felt unsure about where your money should be going, how much you should be saving, or whether you're investing enough (or too much) back into the business, this episode will help you build a healthier relationship with cash flow and make more confident financial decisions. In this episode: The biggest cash flow mistakes founders make as they scale How to allocate cash flow across marketing, inventory, payroll, and growth The difference between an expense and a true business investment How to know when to save versus when to reinvest The benchmarks every founder should be tracking Why more marketing isn't always the solution to slower sales How to make investment decisions with confidence instead of emotion The systems and…

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