Ditching the Bland: How to Make Your Brand Stand Out with Richard Liverman

Ditching the Bland: How to Make Your Brand Stand Out with Richard Liverman

March 16, 2026 · 60 min · Season 7 · Episode 595

About this episode

Mark Hayward interviews Richard Liverman about building a distinctive brand and leveraging customer insights for growth.

In this engaging episode of Business Growth Talks, host Mark Hayward converses with Richard Liverman, a seasoned business mentor and the brain behind Richard Solutions. The conversation delves into the critical elements of building a distinctive brand, moving away from "bland" strategies, and leveraging customer insights to drive growth. Richard underscores the importance of understanding a brand beyond just a logo and stresses the significance of harnessing creativity as a tool for problem-s...

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