
Betting on Taylor Swift or Who'll Be Made Pope: The Past and Present of Prediction Markets
From Business History by Pushkin Industries
March 25, 2026 · 36 min · Season 1 · Episode 20
About this episode
This episode explores the history and current state of prediction markets, highlighting their evolution and societal implications.
A live mash-up between Business History and Bloomberg's Everybody's Business . On platforms like Kalshi and Polymarket you can bet on just about anything - from Taylor Swift's album sales to whether President Trump will say a certain word in a speech. Many people worry about these new prediction markets, but the concept is far older than some critics might think. We go back centuries to Papal conclaves; hear about how counting drinking toasts stood in for political polling; and learn how the US government tried using betting markets to predict terrorist attacks. See omnystudio.com/listener for privacy information.
People in this episode
Hosts: Business History, Bloomberg's Everybody's Business
Topics covered
- prediction markets
- betting
- political polling
- historical context
- Papal conclaves
- terrorism prediction
Keywords
- prediction markets
- betting
- Taylor Swift
- President Trump
- Papal conclaves
- political polling
- terrorism prediction
Mentioned in this episode
Organizations: Kalshi, Polymarket, Bloomberg
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