
About this episode
Matt Pohlson discusses his journey in building Omaze and shares insights on entrepreneurship and storytelling.
Omaze's co-founder and CEO Matt Pohlson learnt the art of storytelling in Hollywood and used it to build a £200m revenue, for-profit, prize-draw business. He tells Sir Richard Harpin how two near-death experiences made him more determined to grow the company and how intuition is more powerful than he realised. The sweepstake specialist is a rare example of a business idea born in the US that found success when it moved to the UK, but why does the UK not match the US's growth-mindset? Also, Pohlson gives his top three tips for founders. Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Sign up for our Business Leader newsletter here . Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Host: Sir Richard Harpin
Guest: Matt Pohlson
Topics covered
- storytelling
- entrepreneurship
- business growth
- prize-draw business
- founder tips
Keywords
- Omaze
- Matt Pohlson
- storytelling
- entrepreneurship
- UK business
- prize-draw
- founder tips
Mentioned in this episode
Organizations: Omaze
Places: UK, US
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