How the UK was Omazed

How the UK was Omazed

From Business Leader by Business Leader

April 21, 2026 · 40 min

About this episode

Matt Pohlson discusses his journey in building Omaze and shares insights on entrepreneurship and storytelling.

Omaze's co-founder and CEO Matt Pohlson learnt the art of storytelling in Hollywood and used it to build a £200m revenue, for-profit, prize-draw business. He tells Sir Richard Harpin how two near-death experiences made him more determined to grow the company and how intuition is more powerful than he realised. The sweepstake specialist is a rare example of a business idea born in the US that found success when it moved to the UK, but why does the UK not match the US's growth-mindset? Also, Pohlson gives his top three tips for founders. Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Sign up for our Business Leader newsletter here . Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Sir Richard Harpin

Guest: Matt Pohlson

Topics covered

  • storytelling
  • entrepreneurship
  • business growth
  • prize-draw business
  • founder tips

Keywords

  • Omaze
  • Matt Pohlson
  • storytelling
  • entrepreneurship
  • UK business
  • prize-draw
  • founder tips

Mentioned in this episode

Organizations: Omaze

Places: UK, US

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