Episode 1468: Growing Categories & Engaging Super Consumers
About this episode
Derek Champagne interviews growth strategy expert Eddie Yoon about engaging super consumers and driving business growth.
Derek Champagne chats with Eddie Yoon. Eddie is a growth strategy expert for the last 20 years as a Partner with The Cambridge Group. In the last 5 years, he has helped double numerous businesses-cable media company, food brand, beverage company, pet food brand, consumer robotics, standby generators-from several hundred million to close to a billion dollars. Eddie is the author of the acclaimed book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth. He is also the author of over 40 articles, including Make Your Best Customers Even Better (Harvard Business Review magazine) and Why It Pays to Be a Category Creator (Harvard Business Review magazine). Eddie has been a keynote speaker in the U.S., Africa, Australia, Denmark, the UK and Japan. Business Leadership Series Intro and Outro music provided by Just Off Turner: https://music.apple.com/za/album/the-long-walk-back/268386576
People in this episode
Host: Derek Champagne
Guest: Eddie Yoon
Topics covered
- growth strategy
- super consumers
- business development
- category creation
- consumer engagement
Keywords
- growth strategy
- super consumers
- business growth
- Eddie Yoon
- The Cambridge Group
- category creation
- consumer engagement
Mentioned in this episode
Organizations: The Cambridge Group, Harvard Business Review, Harvard Business Review magazine
Books & works: Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth
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- Episode 1464: Nobody's Legend
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