
When Business Gets Scary | Sheboygan Haunted Asylum
From Business Over Beer Untapped by Ben Surratt
October 24, 2025 · 45 min · Season 2 · Episode 25
About this episode
Ben Surratt interviews Tanner from the Sheboygan Haunted Asylum about turning a passion for horror into a successful business.
What happens when a passion for horror, community, and entrepreneurship collide? In this Business Over Beer Midwest Series episode, Ben sits down with Tanner from the Sheboygan Haunted Asylum — one of Wisconsin’s most talked-about haunted attractions. From the early days of transforming an abandoned asylum into a full-scale business, to the challenges of running a seasonal operation that relies on creativity, trust, and local support, Tanner shares how he’s turned fear into opportunity. This isn’t just about ghosts and jump scares — it’s about vision, grit, and building something that truly brings a community together. 💀🏚️🍺 So grab a cold one and get ready for a conversation where business gets scary. Tanner and Ben dive deep into what it takes to lead a team, engage an audience, and keep the doors open when your business depends on chills, thrills, and connection. Whether you’re a small-business owner, a lover of haunted history, or just here for the spooky stories, this episode will leave you inspired (and maybe a little on edge). 👻🎧 🔗 Listen & Watch: www.bizoverbeer.com X: @bizoverbeer Instagram: @bizoverbeerpodcast Follow Ben: @ben_surratt Follow Passages to…
People in this episode
Host: Ben Surratt
Guest: Tanner
Topics covered
- entrepreneurship
- haunted attractions
- community building
- seasonal business
- creativity
- local support
Keywords
- haunted asylum
- business challenges
- community engagement
- entrepreneurship
- Wisconsin attractions
- spooky stories
- small business
Mentioned in this episode
Organizations: Sheboygan Haunted Asylum
Places: Wisconsin, Sheboygan
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