Why we resist doing the work of Market Discovery -- and my own confession

Why we resist doing the work of Market Discovery -- and my own confession

June 30, 2026 · 14 min

About this episode

George Kao discusses the importance of Market Discovery and shares his personal experiences with it.

Help me help you... if you would love more traction on your content & offerings, dedicate yourself to doing the work of Market Discovery, and let me know that you are! I wrote an article about Market Discovery here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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