About this episode

The episode explores common myths about programmatic advertising and discusses why media agencies should embrace it.

This story was originally published on HackerNoon at: https://hackernoon.com/why-media-agencies-are-still-terrified-of-programmatic-advertising-and-why-they-shouldnt-be . Explore four common myths about programmatic advertising and why more agencies are using DSPs alongside Meta and Google campaigns. Check more stories related to business at: https://hackernoon.com/c/business . You can also check exclusive content about #programmatic-advertising , #programmatic-ads , #programmatic-digital-ads , #media-buying , #growth-hacking-agencies , #dooh , #google-ads , #meta-ads , and more. This story was written by: @isydorenko . Learn more about this writer by checking @isydorenko's about page, and for more stories, please visit hackernoon.com . Many agencies avoid programmatic advertising due to outdated myths, choosing instead to rely entirely on skyrocketing Meta and Google ad space. In 2026, modern programmatic is highly affordable (averaging a $2.50 CPM via self-serve DSPs), user-friendly, and provides exclusive access to premium formats like Connected TV (CTV) and Digital-out-of-home (DOOH).

Topics covered

• programmatic advertising
• media agencies
• digital marketing
• myths in advertising
• DSPs
• ad campaigns

Keywords

• programmatic advertising
• media agencies
• DSPs
• Meta ads
• Google ads
• myths
• digital marketing

Mentioned in this episode

Organizations: HackerNoon, Meta, Google

Products: Connected TV (CTV), Digital-out-of-home (DOOH)

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