Case Study #11: "How is Your Brand Being?" with Kristen Graham Brown
About this episode
This episode focuses on the importance of branding and how businesses can effectively communicate their story to clients.
This week is about branding! What does it truly mean to focus on your business's branding? Prospective clients should know exactly what the story is your business is trying to tell. The strongest thing a company can sell is an idea. You need them to buy in early and stay with you for the long haul. This is branding. Our guest this week is Kristen Graham Brown (or KGB to her friends). Kristen Graham Brown, founder and CEO of Hoot Design Company — a culture-driven branding agency focused on hel...
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