About this episode

The episode explores Hamdi Ulukaya's journey to popularize Greek yogurt in America while competing against major brands.

When a leaflet advertising a decrepit factory for sale lands in the office of struggling entrepreneur Hamdi Ulukaya, it sets him on a quest to make America fall in love with Greek yogurt. But to succeed, he must not just beat yogurt giants Yoplait and Dannon, but change the American diet. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

More episodes of Business Wars

• Listen Now: AI A New Kind of Being · July 21, 2026 · 6 min
• Universal vs. Disney: The Battle for Orlando | The Park That Lived | 2 · July 15, 2026 · 48 min
• Listen Now: Dan Taberski’s Manifesto · July 13, 2026 · 8 min
• Universal vs. Disney: The Battle for Orlando | A Kingdom Invaded | 1 · July 8, 2026 · 48 min
• ENCORE: Cruise Ship Wars | Mayday | 4 · July 3, 2026 · 45 min
• ENCORE: Cruise Ship Wars | A Shot Across the Bow | 3 · July 3, 2026 · 43 min

Explore listener stats, chart rankings, contacts and more on the Business Wars podcast page.