About this episode

The episode discusses the decline of Sweet’N Low amidst rising competition from newer artificial sweeteners and internal fraud issues.

After years on top, Sweet’N Low is sinking fast. Newer artificial sweeteners aspartame and sucralose are spawning fresh competition. But the problems go even deeper – because within its own ranks, fraudsters are draining Sweet’N Low's coffers. If you’d like to hear more about the artificial sweetener business, you can listen to the audiobook version of “Empty Pleasures” by Carolyn de la Peña right now on Audible. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

Sponsors

Audible

Mentioned in this episode

Organizations: Sweet’N Low

Products: aspartame, sucralose

Books & works: Empty Pleasures

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