How Your Caregiving Experience IS Business Training (Stop Undervaluing It) | Julie Cole

How Your Caregiving Experience IS Business Training (Stop Undervaluing It) | Julie Cole

May 13, 2026 · 41 min · Episode 233

About this episode

Julie Cole shares her journey of building a successful business while managing the challenges of caregiving and motherhood.

What would it look like to build a multi-million dollar business while raising six kids, advocating full-time for a child with autism, and navigating everything that nobody put in the business plan? That's exactly what Julie Cole did, and she didn't do it by following the standard playbook. Julie is the co-founder of Mabel's Labels, a brand she started almost 23 years ago with her sister and two college friends when her eldest son was diagnosed with autism at three years old. She left a career in law, started making labels in a basement at 2am, and built something real, not because the timing was perfect, but because she figured out what her actual capacity was and built around that. In this conversation, Julie and Nikita get into the conversation most business advice skips entirely: what actually has to shift when you're a mom, a caregiver, and an entrepreneur all at the same time, and why the skills you're already using at home are more valuable than you think. In This Episode, You'll Learn: Why capacity is the first conversation, not the last: before strategy, before offers, before anything else, you need to know what you can actually carry and Julie's story shows exactly what…

People in this episode

Host: Nikita Williams

Guest: Julie Cole

Topics covered

Keywords

Mentioned in this episode

Organizations: Mabel's Labels

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