S8 E8: Ginny & Me- Pre-Order Power & The Rise of Social-First Brands
About this episode
Yasmin O’Donnell discusses the rise of her social-first fashion brand Ginny & Me and its success in the market.
In this episode, Yasmin O’Donnell shares the story behind Ginny & Me a social-first fashion brand that has quickly built a cult following around its hero flared-sleeve windbreaker jacket. What began in her Oxford Brookes University bedroom, experimenting with Amazon-bought fabrics and hand-sewing garments, has grown into a brand that now sells out monthly pre-orders, has been featured in Vogue and Vanity Fair, and operates with a fiercely loyal community, all without a traditional retail ...
People in this episode
Guest: Yasmin O’Donnell
Topics covered
- social-first brands
- fashion
- entrepreneurship
- community building
- pre-orders
Keywords
- Ginny & Me
- fashion brand
- pre-orders
- community
- flared-sleeve windbreaker
Mentioned in this episode
Organizations: Ginny & Me, Vogue, Vanity Fair
Places: Oxford Brookes University
More episodes of Buying and Beyond
- S9 E1: From the Supplier Side: Holly Stafford Smith on Buying, Business & Building for the Future
- S8 E10: Building Brands That Stand the Test of Time with Jodie Blake CMO at Manolo Blahnik
- S8 E9: From Buyer to Supplier: A Journey Through the World of Food with Claire McIlroy
- S8 E7: Introducing... The Buyers Club
- S8 E6: What It Really Takes to Scale a Rental Fashion Business with Lyndsay Mason
- S8 E5 Burnout Isn’t a Badge of Honour with Janine McManus
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