S9 E8: From Lockdown Idea to Luxury Brand with Elena London

About this episode

Elena London shares her journey of building a luxury home fragrance brand during lockdown.

In this Buying & Beyond, we sit down with Elena, founder of Elena London, a luxury home fragrance brand she built from scratch during lockdown after becoming frustrated with reed diffusers that seemed to lose their scent within days. What started as a search for a better product quickly evolved into a thriving business, built alongside a full-time career and driven by a commitment to quality, craftsmanship and customer experience. Elena shares her entrepreneurial journey, from an early ve...

People in this episode

Guest: Elena

Topics covered

• entrepreneurship
• luxury brand
• home fragrance
• business development
• craftsmanship

Keywords

• luxury brand
• home fragrance
• entrepreneurship
• business
• craftsmanship

Mentioned in this episode

Organizations: Elena London

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