About this episode

Brock Yates shares his experiences and strategies for recovering from challenges faced while acquiring and managing online businesses over 14 years.

What does it actually look like to buy 10 online businesses over 14 years - and still be standing? Not the highlight reel. The chargebacks, the 95% traffic drops, the seller-financed deal you hand back four months in because you simply can't make it work. The slow, painful realization that passive income was never really the point - ownership was. Brock Yates has been buying online businesses since 2012, starting with a $3,000 turtle website he found on Flippa with zero SEO knowledge and zero plan. By the time he quit his day job in Switzerland to go full-time, he had a portfolio of content sites generating more than his salary. Then the Google Helpful Content Update hit. And then ChatGPT changed everything. In this episode, Brock doesn't just share what went wrong - he shares what he actually did to crawl back, adapt, and build something more resilient on the other side.   In this episode, you'll learn: Why Brock handed a $220K–$280K e-commerce acquisition back to the seller after four months - and what he'd do completely differently today The one thing every first-time buyer underestimates: the seller's institutional knowledge and what disappears the moment they walk…

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