About this episode

In this episode, Jaryd Krause interviews Jan, who shares her journey of acquiring a six-figure health and beauty e-commerce brand and the lessons learned from evaluating numerous listings.

What if the business everyone else passed on was actually the one? Most first-time buyers obsess over finding the perfect business - but the ones who actually close deals? They obsess over reading the business correctly. In this case study episode, Jaryd Krause sits down with Jan, a Buying Online Businesses graduate who went from consuming YouTube content and podcasts to acquiring a six-figure health and beauty e-commerce brand - and lived to tell the full, unfiltered story. Jan brought something most buyers don't: seven-plus years of digital marketing and DTC experience. And she used every bit of it to spot the green flags hiding inside what most buyers would have walked away from. You'll learn how Jan evaluated over 100 listings, deep-dived on 30 businesses before finding the one, negotiated inventory she didn't want out of the purchase price, and immediately unlocked growth through paid ads and an underutilized email list the previous owners barely touched. You'll also hear why red flags aren't dealbreakers - they're filters - and how the right background can flip a liability into your biggest competitive edge. If you're a first-time buyer trying to figure out what "good"…

People in this episode

Host: Jaryd Krause

Guest: Jan

Topics covered

• ecommerce acquisition
• case study
• digital marketing
• red flags
• green flags
• negotiation
• business evaluation

Keywords

• ecommerce
• business acquisition
• digital marketing
• red flags
• green flags
• negotiation
• paid ads
• email marketing

Mentioned in this episode

Organizations: Buying Online Businesses

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