169: Richard Shotton and MichaelAaron Flicker on hacking the human mind.

About this episode

The episode features Richard Shotton and MichaelAaron Flicker discussing insights from behavioural science and its impact on marketing.

This week we broke a golden rule and crossed podcast streams with a pair of excellent guests, Richard Shotton and MichaelAaron Flicker, hosts of the Behavioural Science for Brands podcast and co-authors of the soon-to-be released (and definitely-to-be brilliant) Hacking The Human Mind. Richard is, of course, returning for a record third appearance on Call To Action® although we have respectfully honoured his request to not be left alone with Giles. Responsible for opening industry eyes to the potential of behavioural science, Richard is the author of two books that serious marketing types like you and I could not do without – The Choice Factory and The Illusion of Choice. Alongside him today, as is so often the case, is MichaelAaron Flicker, founder and president of (Zeeenno-Sigh) XenoPsi Ventures, a brand incubator firm that helps out all kinds of companies with financial, marketing and intellectual capital. As well as co-hosting their pod, and co-authoring their book, they’ve completed a hattrick of Co’s by co-founding the Consumer Behaviour Lab, where they apply their considerable collective knowledge to help make marketing smarter, better and less stinky. In an episode where…

People in this episode

Host: Giles Edwards

Guests: Richard Shotton, MichaelAaron Flicker

Topics covered

• behavioural science
• marketing
• consumer behaviour
• branding
• decision making

Keywords

• behavioural science
• marketing
• consumer behaviour
• branding
• decision making
• Hacking The Human Mind
• Richard Shotton
• MichaelAaron Flicker

Mentioned in this episode

Organizations: Behavioural Science for Brands, XenoPsi Ventures, Consumer Behaviour Lab

Books & works: Hacking The Human Mind, The Choice Factory, The Illusion of Choice

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