#357 How To Build A Sales Process That Really Works
About this episode
Colin Campbell discusses building a high-performing sales process and the essential skills for founders and business owners.
This episode was originally recorded on The Kirk Miller Podcast. I enjoyed this discussion so much, I figured I'd put it on CamBro Conversations too. This is a practical conversation on what it really takes to build a high-performing sales function in today's business environment. From mindset and identity to modern outreach and personal brand, this episode breaks down the systems, behaviours, and principles that help founders and leaders generate consistent revenue without relying on luck, motivation, or outdated tactics. I shares my journey into sales, the lessons he's learned working with business owners and teams, and why the future of sales is human, structured, and driven by conviction. Expect to learn: Why sales is a critical skill for every founder and business owner The mindset and identity required to perform consistently in sales Why mass, impersonal outreach no longer works How to use personalised, multi-channel outreach to stand out The role of AI in sales and why transparency matters How to build a consistent pipeline and avoid revenue plateaus Why rejection is part of the process, not a problem The importance of personal brand in building trust before the sale How…
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