About this episode

This episode explores the rise of branding photography and its importance for modern businesses with guest Miranda Kelton.

Branding photography is one of the fastest-growing niches in the photography industry — but why are businesses suddenly investing in large libraries of images instead of a single headshot? In this episode of the Camera Shake Podcast, host Kersten Luts sits down with branding photographer and business strategist Miranda Kelton to explore the rise of personal branding photography and what it means for photographers today. Miranda explains how modern businesses rely on visual storytelling across websites, social media, marketing campaigns, and advertising. A single portrait is no longer enough — companies now need dozens of images that communicate their brand personality, services, and expertise. During the conversation, Miranda shares practical insights into planning branding photo shoots, guiding clients who feel uncomfortable in front of the camera, and structuring profitable branding photography packages. They also discuss marketing strategies for photographers, the importance of SEO and Google Business profiles, and why video content is becoming essential for modern brands. If you're a photographer looking to grow your photography business or understand the demand for branding…

People in this episode

Host: Kersten Luts

Guest: Miranda Kelton

Topics covered

• branding photography
• visual storytelling
• photography business
• marketing strategies
• SEO
• video content

Keywords

• branding photography
• headshots
• visual storytelling
• photography business
• marketing strategies
• SEO
• video content

Mentioned in this episode

Organizations: Camera Shake Photography Podcast

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