ManMade found a problem and then uniquely created customer demand - Montreal Canada's Entrepreneur

About this episode

The episode features co-founders of MANMADE discussing their journey in creating a men's essentials brand and addressing customer needs.

MANMADE is a Canadian Montreal-based, direct-to-consumer men’s essentials brand founded in 2021 by four lifelong friends and former finance professionals – Anthony Ciavirella, Philip Santagata, Robert Marzin and Roberto "Berto" Rebelo. Anthony Ciavirella and Robert Marzin are two of the four co-founders of MANMADE, the Canadian men's essentials brand that's taking the country by storm. These guys quit their finance careers to solve a problem every guy has had but nobody talked about -- uncomfortable underwear. Since launching in 2020, they've grown from 150,000 to over one million customers, appeared on Dragons' Den, and just opened their first physical store in Montreal. Guys, welcome to the show. MANMADE appeared on CBC series Dragons' Den in 2022 and has partnered with celebrities, athletes and organizations including Howie Mandel, Georges St-Pierre, Bryan Adams, William Shatner, Colin Mochrie, Kris Letang, Jay Onrait, David Savard and the Montreal Canadiens. And I am excited to say that MANMADE today announced it has been named the Official Boxer Brief of the Canadian Football League (CFL). The collaboration brings together two proudly Canadian brands with a shared focus on…

People in this episode

Guests: Anthony Ciavirella, Robert Marzin

Topics covered

• entrepreneurship
• men's essentials
• customer demand
• business growth
• Canadian brands

Keywords

• MANMADE
• underwear
• entrepreneurship
• Dragons' Den
• CFL
• Montreal
• customer demand
• business growth

Mentioned in this episode

Organizations: MANMADE, Dragons' Den, Canadian Football League, CBC, Montreal Canadiens

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