Visibility vs. Alignment: Is Your Story Accelerating or Stalling Your Growth?
From CanadianSME Small Business Podcast by SK Uddin
June 8, 2026 · 14 min · Episode 1031
About this episode
The episode discusses the evolution of public relations from visibility to strategic impact with insights from Jason Chennette.
People in this episode
Host: Maheen Bari
Guest: Jason Chennette
Topics covered
- public relations
- strategic impact
- business growth
- narrative
- employer branding
- ESG storytelling
Keywords
- public relations
- business growth
- strategic influence
- narrative
- ESG
- employer branding
- B Corp
- purpose driven strategy
Sponsors
UPS, ADP Canada
Mentioned in this episode
Organizations: CASACOM, CanadianSME Small Business Magazine, CanadianSME Small Business Foundation
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