About this episode

The episode discusses how SMEs can leverage customer data for growth with insights from market research expert Stephan Sigaud.

People in this episode

Host: Kripa Anand

Guest: Stephan Sigaud

Topics covered

• customer data
• SME marketing
• market research
• brand alignment
• customer experience
• sustainable growth

Keywords

• customer insight
• SME growth
• market research
• analytics
• brand experience
• customer strategy

Sponsors

UPS, ADP Canada

Mentioned in this episode

Organizations: Phase 5, CanadianSME Small Business Magazine, CanadianSME Small Business Foundation

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