About this episode

Jon Marshall discusses his transition from smoke jumper to cannabis executive and the state of the Nevada cannabis market.

This week, Jon Marshall, COO of Deep Roots Harvest joins the Cannabis Equipment News podcast to discuss why he stopped fighting forest fires as a smoke jumper and forecasting avalanches to become a cannabis industry executive. Also: The transition after Deep Roots acquired The Source in 2024.The state of the Nevada cannabis market.Why you must do no harm, stay flexible and keep an open mind after an acquisition.The marketing tactics and promotions that win business and new cannabis cust...

People in this episode

Host: David Mantey

Guest: Jon Marshall

Topics covered

• cannabis industry
• acquisition
• marketing tactics
• Nevada market
• flexibility in business

Keywords

• cannabis
• Deep Roots Harvest
• The Source
• Nevada market
• acquisition
• marketing tactics
• flexibility

Mentioned in this episode

Organizations: Deep Roots Harvest, The Source

Places: Nevada

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