Episode 207: From Vegas Hustle to Cannabis Brand Building, Will Read's Shares His Journey with CannaPlanners

Episode 207: From Vegas Hustle to Cannabis Brand Building, Will Read's Shares His Journey with CannaPlanners

From Cannabis Tech Talks by Cannabis & Tech Today

January 16, 2026 · 17 min · Episode 207

About this episode

Will Read shares his journey from attending his first cannabis conference in debt to building a successful agency that has launched nearly 300 cannabis brands.

In this episode of Cannabis Tech Talks, host Mary Jane Gibson sits down with Will Read, founder and CEO of CannaPlanners, for a candid conversation recorded at MJBizCon. Read reflects on attending his first conference in 2017 with credit card debt and a lot of nerve, and how that gamble led to building a creative and digital agency that has helped launch nearly 300 cannabis brands. WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://x.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday

People in this episode

Host: Mary Jane Gibson

Guest: Will Read

Topics covered

  • cannabis branding
  • digital agency
  • MJBizCon

Keywords

  • CannaPlanners
  • cannabis industry
  • entrepreneurship

Mentioned in this episode

Products: CannaPlanners

Books & works: Cannabis Tech Talks

Places: Vegas

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