
Episode 207: From Vegas Hustle to Cannabis Brand Building, Will Read's Shares His Journey with CannaPlanners
From Cannabis Tech Talks by Cannabis & Tech Today
January 16, 2026 · 17 min · Episode 207
About this episode
Will Read shares his journey from attending his first cannabis conference in debt to building a successful agency that has launched nearly 300 cannabis brands.
In this episode of Cannabis Tech Talks, host Mary Jane Gibson sits down with Will Read, founder and CEO of CannaPlanners, for a candid conversation recorded at MJBizCon. Read reflects on attending his first conference in 2017 with credit card debt and a lot of nerve, and how that gamble led to building a creative and digital agency that has helped launch nearly 300 cannabis brands. WEBSITE: https://cannatechtoday.com/ Make sure to follow our other social media platforms to stay up-to-date on all things Cannabis & Tech Today. https://x.com/cannatechtoday https://www.facebook.com/CannaTechToday https://www.instagram.com/cannatechtoday
People in this episode
Host: Mary Jane Gibson
Guest: Will Read
Topics covered
- cannabis branding
- digital agency
- MJBizCon
Keywords
- CannaPlanners
- cannabis industry
- entrepreneurship
Mentioned in this episode
Products: CannaPlanners
Books & works: Cannabis Tech Talks
Places: Vegas
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