Episode 242: Dialed In President Max Vansluys Talks Summer Set, Music, Culture & Rosin Drops
About this episode
Max Vansluys discusses Dialed In's Summer Set campaign celebrating Colorado's music scene through unique product collaborations.
Dialed In Gummies President Max Vansluys joins Cannabis & Tech Today to discuss Summer Set, the brand’s three-month campaign celebrating Colorado’s independent music scene through limited-edition gummies, artist collaborations, performances, merchandise, and concert giveaways. Vansluys explains how the campaign grew from his team’s genuine connection to Colorado music and developed into collaborations with hip-hop artist Ray Reed and electronic artists parkbreezy and Artifakts. Working alongside AEG, Dialed In connected each artist’s sound, visual identity, and personal preferences with custom flavors, packaging, podcasts, playlists, and live mini mixes. The conversation explores why meaningful cultural partnerships require more than a conventional sponsorship. Vansluys discusses the emotional connection between cannabis and music, the importance of supporting local artists, and how Summer Set turns dispensary shelves into platforms for discovering Colorado talent. He also explains the campaign’s Golden Ticket giveaways and the collectible appeal of Dialed In’s limited-edition drops. Vansluys also shares why Colorado serves as the company’s testing ground for new products and…
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