About this episode

The episode discusses Auto Trader's profits, Ford's new vehicle lineup including the potential return of the Fiesta, and the use of ChatGPT for car searches.

Autotrader profits near £393m but admits Deal Builder roll-out hurt numbers Ford outlines product offensive with five new vehicles including potential Fiesta return Consumers can now search for their next car on Autotrader using ChatGPT Car dealer Brindley agrees franchise deal to open its first Lepas showroom

People in this episode

Guest: Derren Martin

Topics covered

• Auto Trader profits
• Ford product offensive
• ChatGPT in car search
• used car market
• franchise deals

Keywords

• Auto Trader
• Ford Fiesta
• ChatGPT
• used cars
• profits
• franchise deal
• Brindley
• Lepas showroom

Mentioned in this episode

Organizations: Auto Trader, Ford, ChatGPT, Brindley, Lepas

Products: Ford Fiesta

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