Jaguar boss Rawdon Glover on that relaunch – Jaguar Rebrand: Mistake or Genius Ep.3

About this episode

Rawdon Glover discusses the Jaguar relaunch and the surrounding controversy in the final episode of the series.

In the final episode of our podcast series, Car Dealer talks to the man at the centre of the Jaguar relaunch: Rawdon Glover. The brand’s managing director speaks about what it was like being inside Jaguar when that controversy broke the internet. We cover the personal attacks he and his team faced, why Jaguar needed to be so dramatic and find out whether Gerry McGovern leaving the business will change the direction. You can catch up with all the episodes of Jaguar Rebrand: Mistake or Genius now.

People in this episode

Host: Car Dealer

Guest: Rawdon Glover

Topics covered

• Jaguar relaunch
• automotive controversy
• brand management
• personal attacks
• business direction

Keywords

• Jaguar
• Rawdon Glover
• relaunch
• automotive
• controversy
• Gerry McGovern
• brand management

Mentioned in this episode

Organizations: Jaguar

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