About this episode

The episode discusses insights from analyzing over 500,000 student inquiries to improve enrollment performance in higher education.

Higher education is operating in a more competitive, consumer-driven environment than ever before, and new data shows what actually moves the needle. In this episode, Patrick Patterson , CEO of Level Agency, and Prithwi Dasgupta , President of LeadSquared North America, join host Jason Altmire to unpack national benchmarking data, analyzing more than 500,000 student inquiries and $100 million in higher education advertising spend. The conversation explores what the data reveals about enrollment performance today, including why responding to student inquiries within the first five minutes leads to significantly higher conversion rates, how channel mix and brand building impact cost per enrollment, and where many institutions are misallocating their marketing dollars. Listen now and learn how to adjust your marketing strategy! Learn more about Level Agency here . Learn more about LeadSquared here . Read the report here . To learn more about Career Education Colleges & Universities, visit our website.

People in this episode

Host: Jason Altmire

Guests: Patrick Patterson, Prithwi Dasgupta

Topics covered

• enrollment performance
• higher education
• student inquiries
• marketing strategy
• data analysis

Keywords

• enrollment
• student inquiries
• marketing
• higher education
• conversion rates
• advertising spend

Mentioned in this episode

Organizations: Level Agency, LeadSquared North America, Career Education Colleges and Universities

More episodes of Career Education Report

• Why is Community College Enrollment Declining? · May 6, 2026 · 26 min
• How Higher Education Can Address America’s Nursing Shortage · April 1, 2026 · 24 min
• AI's Transformative Role in Career Education · March 18, 2026 · 24 min
• Is a College Degree Still the Best Way to Find a Job? · March 4, 2026 · 22 min
• When Degrees Aren’t Enough: The Case for Work-Based Learning · February 18, 2026 · 25 min
• Colorado Gov. Jared Polis on Aligning Education and Employment · February 4, 2026 · 15 min

Explore listener stats, chart rankings, contacts and more on the Career Education Report podcast page.