About this episode

Evelyn Chua discusses her leadership journey and the evolving demands of retail in Southeast Asia.

What does it take to lead a 250-year-old brand across eight Southeast Asian markets in an era of TikTok commerce, agentic AI, and fragmented consumer journeys? In this episode, we sit down with Evelyn Chua, Managing Director for Southeast Asia and Oceania at Birkenstock, who brings 15 years of retail leadership across luxury fashion, beauty, wines and spirits, and e-commerce. Evelyn shares how she has navigated some genuinely distinct career transitions: from DFS and the world of travel retai...

People in this episode

Hosts: Vanessa Teo, Vanessa Iloste

Guest: Evelyn Chua

Topics covered

• leadership
• retail
• career transitions
• e-commerce
• consumer behavior
• Southeast Asia

Keywords

• leadership
• retail
• career transitions
• e-commerce
• consumer journeys
• TikTok commerce
• luxury fashion

Mentioned in this episode

Organizations: Birkenstock

Places: Southeast Asia, Oceania, TikTok, DFS

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