Lynn Perry: Turning Obsession With Excellence Into a $130M+ Annual Business

Lynn Perry: Turning Obsession With Excellence Into a $130M+ Annual Business

From CASE STUDIES by Casey Baugh

March 31, 2026 · 1h 47m · Season 1 · Episode 131

About this episode

Lynn Perry discusses his journey in building a successful organic flour business and the principles of leadership and service that guided him.

In this episode of Case Studies, Casey sits down with Lynn Perry, founder of Central Milling, for a deeply meaningful conversation on excellence, faith, and building a business that truly serves people. Lynn shares how a simple idea rooted in chemical-free farming evolved into a nine-figure organic flour business over four decades, but what stands out is not the scale, it's the intention behind it. From obsessing over product quality to creating flour tailored for world-class bakers, Lynn reveals how a commitment to craftsmanship turned a commodity into something extraordinary. The conversation takes a powerful turn as Lynn reflects on a life-changing experience with his daughter that reshaped his perspective on leadership, service, and purpose. That mindset ultimately influenced one of his proudest decisions, implementing an ESOP that created life changing wealth for employees across the company. This episode is for leaders and entrepreneurs on building with heart, leading with principle, and proving that true success comes from creating value far beyond yourself. Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Casey Baugh

Guest: Lynn Perry

Topics covered

  • excellence
  • business growth
  • organic farming
  • leadership
  • employee ownership

Keywords

  • excellence
  • organic flour
  • business leadership
  • employee wealth
  • craftsmanship

Mentioned in this episode

Organizations: Central Milling

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