THE HISTORY & LORE OF: FURT

THE HISTORY & LORE OF: FURT

April 9, 2026 · 32 min · Episode 139

About this episode

The episode dives into the infamous FURT marketing campaign in women's soccer, exploring its history and impact.

FURT: The Most Unhinged Marketing Campaign in Women's Soccer History | Back Passes We're diving deep into one of the most legendary memes in women's soccer history: FURT. Eva took over with a full PowerPoint presentation — yes, with Comic Sans and pink soccer ball animations — and we broke down the NWSL's infamous 2016 marketing campaign that gave us "FURT" We laughed, we cringed, and we're officially campaigning to bring FURT back for its 10-year anniversary. FOLLOW US ON SOCIAL @casualfcpod INSTAGRAM | TIKTOK | THREADS @casualfc.com BLUESKY SUPPORT THE POD Leave a review where ever you listen! Buy fun merch at shop.casualfc.com Buy us a coffee at buymeacoffee.com/casualfcpod Find other great WoSo pods at ** https://casualfc.com/support-woso-pod** #AngelCityFC #NWSL #FootyTherapy 00:00 – Intro & welcome to Back Passes 00:10 – Introducing tonight's topic: FURT 01:20 – Why Eva is the right person for this job 02:50 – Eva's PowerPoint begins: The She Believes Cup & 2016 women's soccer context 05:54 – The birth of FURT — "Stronger Her, Faster Her, Further" 09:12 – Mario sees FURT for the first time (reactions) 10:22 – Eva's proposal: The He Believes Cup 17:00 – Fan &amp…

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