Premium Cat Food at Supermarket Prices

Premium Cat Food at Supermarket Prices

June 22, 2026 · 20 min

About this episode

Allison Ward discusses her journey in creating affordable cat food with premium ingredients through innovative business practices.

#309: Allison Ward, the founder of Salty Cat, launched her company with the intention of creating a lower-priced cat food with premium ingredients. How did she do it? Simple! By lowering her profit margin, while also creating an egalitarian management structure in the small company.

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