Finding Grace in a Burger Bun: An Incrediburgible Quest

Finding Grace in a Burger Bun: An Incrediburgible Quest

April 24, 2026 · 41 min · Season 7 · Episode 17

About this episode

The episode explores the contrasting business philosophies of burger makers Dick and Mac versus Ray Kroc's relentless pursuit of success.

Dick and Mac are content with their lives: they enjoy making burgers by day and stargazing by night. Ray Kroc is a workaholic chasing success at any cost. When the brothers' relaxed approach to business collides with Kroc's ruthless ambition it will birth one of the world's best-known brands. This is the story of two very different approaches to making hamburgers - and two very different approaches to making money. For a full list of sources, see the show notes at timharford.com See omnystudio.com/listener for privacy information.

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