The Crux of Great Strategy

The Crux of Great Strategy

August 1, 2026 · 1h 6m · Season 1 · Episode 266

About this episode

Richard Rumelt discusses the essence of effective strategy and critiques traditional strategic planning.

Richard Rumelt is a legendary strategy pioneer and author of The Crux and Good Strategy Bad Strategy. In this episode, Rumelt dismantles traditional "strategic planning," arguing it is often merely a financial budget masquerading as actual business strategy. He emphasizes that true strategy is problem-solving rooted in rigorous diagnosis. Discover how to identify the crux while breaking through unconscious constraints to achieve coherent, highly impactful, and addressable strategic orga...

People in this episode

Host: Mark Gandy

Guest: Richard Rumelt

Topics covered

Keywords

Mentioned in this episode

Books & works: The Crux, Good Strategy Bad Strategy

More episodes of CFO Bookshelf

Explore listener stats, chart rankings, contacts and more on the CFO Bookshelf podcast page.