Diversifying Programming for Non-Dues Revenue with Sheila Thomas

Diversifying Programming for Non-Dues Revenue with Sheila Thomas

From Chamber Chat Podcast by Brandon Burton

March 24, 2026 · 35 min · Episode 374

About this episode

Brandon Burton speaks with Sheila Thomas about diversifying programming for economic development and tourism marketing.

In this episode of Chamber Chat, host Brandon Burton speaks with Sheila Thomas, President and CEO of the Table Rock Lake Chamber of Commerce. They discuss the importance of diversifying programming to enhance economic development and tourism marketing. Sheila shares insights on the Chamber's operations, including their innovative Chamber University, which offers educational programming for members. They also explore non-dues revenue strategies, the implementation of a lodging tax, and the future of chambers in fostering community connections. Transcript and show notes found at this link . Please support this podcast by supporting our sponsors. Community Matters, Inc. chamberchatpodcast.com/podcast App My Community appmycommunity.com/chamberchat Resource Development Group rdgfundraising.com Econ Dev Ops econdevops.com Swypit chamberchatpodcast.com/cc

People in this episode

Host: Brandon Burton

Guest: Sheila Thomas

Topics covered

  • diversifying programming
  • economic development
  • tourism marketing
  • non-dues revenue
  • Chamber University
  • community connections

Keywords

  • diversifying programming
  • economic development
  • tourism marketing
  • Chamber University
  • non-dues revenue
  • lodging tax
  • community connections

Sponsors

Community Matters, Inc., App My Community, Resource Development Group, Econ Dev Ops

Mentioned in this episode

Organizations: Table Rock Lake Chamber of Commerce

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