From Thrift Store TikToks to Apple Campaigns with ChangeMaker Leader Kaliyha De Sousa
About this episode
Kaliyha De Sousa shares her journey from volunteering at a thrift store to leading major marketing campaigns at OMD.
Discover how Kaliyha De Sousa went from volunteering at Regeneration Toronto, a thrift store supporting homeless individuals and newcomers to Canada, to leading major iPhone campaigns at OMD. In this impactful episode, our ChangeMaker Kaliyha, who is an OMD Supervisor, shares her unconventional path into media planning, including how she grew the nonprofit's TikTok account to 30K followers, leveraged a data analytics internship with an Australian beauty and fashion startup while in university, and landed her dream job with one strategic LinkedIn message. What makes this episode extra special is that Kaliyha is a student I taught at the University of Guelph Humber in the Media Studies program. Learn the insider secrets to breaking into competitive marketing agencies without traditional experience, including: How to build a marketing portfolio through volunteer work and create compelling case studies The exact TikTok growth strategy that launched her career (hint: trend monitoring and testing) What media planners actually do: translating business objectives into media placements across social, streaming TV, and connected platforms Inside look at managing Apple AirPods, Apple Watch…
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