About this episode

Charly Crawford interviews Brian and Mary Heffernan about their transition from Silicon Valley to ranching and their efforts to improve the beef sourcing process.

I sat down with Brian and Mary Heffernan to hear how they went from Silicon Valley to ranchers and why they’re so passionate about changing the way we buy and source our beef. We talk about direct-to-consumer sales, the challenges ranchers face with processing regulations, and why transparency in our food system matters. Their story gives a unique look at the future of American ranching and what it will take to build a more independent and connected food system. Equinety is proud sponsor of the Charly Crawford Podcast. If you want your horse to have the Equinety Edge go to teamequinety.com . The Charly Crawford Podcast is proud to be a partner with NRS. They are a one-stop shop for everything Western. Shop in-store at their locations in Decatur, Texas, Granbury, Texas, and Wickenburg, Arizona, or online at ⁠nrsworld.com⁠ . Use code “Charly” at checkout for 10% off. My online course "The Basics of Horsemanship For Roping" is available on ⁠⁠charlycrawford.training⁠⁠ under the courses tab. Enrolling only takes a few clicks to access over two hours of instruction, swing breakdowns, and drills. If you haven't picked up my first course "The Basics Of Roping", you…

Sponsors

Equinety, NRS

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