
Zoe Edwards discusses the complexities of deadstock fabric with guests Hannah and Rosie from The New Craft House, exploring its implications for sustainability in the fashion industry.
Many of us sewers feel confused and even wary of the term deadstock fabric. Does buying fabric labelled ‘deadstock' really save it from landfill or incineration? Or are we enabling fabric producers and fashion brands to get away with overproduction, incentivising it even? And what’s the difference between ‘deadstock’ and ‘overstock’, and how, as consumers, can we tell the difference? This week, you’ll hear my conversation with Hannah and Rosie from London-based The New Craft House as they unpick this topic for us, leaving us all with a greater understanding. From school friends, to craft bloggers, to workshop facilitators to fabric purveyors, the current incarnation of their business is made possible by navigating the excesses and waste of the fashion industry. In this conversation Hannah and Rosie are super open and candid about how their business runs, and their plans and hopes for its more sustainable future. Support the podcast over on Patreon! This episode was originally released in September 2024 as Ep. #151 Find The New Craft House online, via Instagram (@newcrafthouse) and IRL at their London studio. They explain the nature of deadstock fabric on their…
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