![Leadership Journeys [277] - Joe Seddon - "Be delusional about the mission. Be ruthless about the execution."](https://img.transistorcdn.com/ZCQouMIy6IcmjUofuWWR15ItFx2lR0UkG7RKzdvuJm8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lNWQz/NjA0OWU0NjQ5ZWY1/MTkxZjE4YmUyMThk/MGRmYi5wbmc.jpg)
In this episode, Sumit Gupta interviews Joe Seddon about his journey in building Zero Gravity and the importance of delusion and execution in leadership.
This is the Leadership Journey series on the Choosing Leadership Podcast. I believe we all have a lot to learn from each other's stories - of where we started, where we are now, and our successes and struggles on the way. With this series of interviews, my attempt is to give leaders an opportunity to share their stories and for all of us to learn from their generous sharing. If you know a leader whom you would like to see celebrated on the show, please send me a message on LinkedIn with their name. What does it really take to build something meaningful when you have no money, no network, and no permission? In this episode of Choosing Leadership, host Sumit Gupta sits down with Joe Seddon, who built Zero Gravity from his student bedroom with his last £200 and a healthy dose of bold belief. They unpack the uncomfortable truths about execution, rejection, and why a little “delusion” might be the edge most leaders are missing. You’ll hear how to cut through distraction, build a culture of accountability, and stay grounded while chasing ambitious goals. If you’ve been playing it safe, this conversation will challenge you to step up, think bigger, and lead with courage—starting now…
Host: Sumit Gupta
Guest: Joe Seddon
Organizations: Zero Gravity, LinkedIn
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