Upright Christian Parenting - Treehouse Storytelle... - Why Bill Abbott Left Hallmark to Build Great American Media | Faith, Family & Entertainment
About this episode
Hannah Pierrou interviews Bill Abbott about his transition from Hallmark to founding Great American Media, focusing on faith, family, and the impact of entertainment on culture.
Host Hannah Pierrou sits down with Bill Abbott, CEO of Great American Media and former Hallmark executive, for a powerful conversation recorded at the National Religious Broadcasters (NRB) Convention in Nashville. After leaving Hallmark during one of the most culturally divisive seasons in entertainment, Bill shares why he felt called to build a new media company rooted in faith, family, and timeless values. Together, they discuss the growing influence of entertainment on children and culture, why storytelling matters, and the importance of creating films and television that reinforce biblical principles, strong families, hope, and character. Bill offers an inside look at the vision behind Great American Family, the challenges of standing for Judeo-Christian values in today's media landscape, and why Christians have an opportunity to shape culture rather than simply react to it. If you're a Christian parent, grandparent, educator, or anyone passionate about raising the next generation with truth and discernment, this episode will encourage and equip you. Discover why the stories we consume matter, how entertainment forms our worldview, and practical ways to cultivate a…
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