#3 - Navigating the Seismic Shifts in TV Viewing

About this episode

This episode discusses the evolving landscape of TV viewing and the implications for marketers during the Upfront and NewFront cycle.

Television is entering one of its most consequential moments, as marketers face more choices, faster innovation, and higher expectations for accountability. This episode brings together Dave Slowik of Circana and Chris Grillo of Tubi for a focused conversation about how TV is evolving into a more accountable, commerce-connected growth engine and what planners should prioritize during this Upfront and NewFront cycle.

People in this episode

Guest: Chris Grillo

Topics covered

• TV viewing
• marketing
• accountability
• commerce-connected growth

Keywords

• seismic shifts
• innovation
• Upfront
• NewFront

Mentioned in this episode

Products: Tubi

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