About this episode

Dr. Warren Toews discusses the importance of leadership and authentic connection in independent optometry.

Dr. Warren Toews is the Managing Owner at YXE Vision Group, a Saskatchewan optometry group creating innovative, relationship-focused eye care experiences across multiple clinics. A Saskatoon-based optometrist for more than two decades, he leads with humility, trust, and a belief that culture drives impact. Dr. Toews focuses on helping teams deliver meaningful human connections, transformational patient experiences, and purpose-led growth in independent optometry. In this episode… In an independent optometry practice, every interaction with a patient or team member becomes a chance to build trust, create connection, and show what the organization truly values. How can leaders turn those everyday moments into a culture that feels authentic? The answer is to lead with intention, humility, and a genuine commitment to people. Dr. Warren Toews, an optometrist and leadership-focused practice owner, shares how authentic connection shapes patient care, team culture, and long-term growth in independent optometry. From replacing the traditional front desk with a more welcoming concierge-style experience to using “unreasonable hospitality” as a way to create meaningful moments, he offers…

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