She doubled U.S. Ski & Snowboard’s revenue and turned the Olympic organization into a lifestyle brand 5/11/26
About this episode
Sophie Goldschmidt discusses her strategies for transforming U.S. Ski & Snowboard into a lifestyle brand and her insights on leadership in sports.
The CNBC Changemakers and Power Players podcast features conversations with leaders shaping the future of business, policy, and culture. In this episode, CNBC’s Julia Boorstin sits down with Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard and a 2026 CNBC Changemaker. Goldschmidt shares how she reinvented the Olympic sports organization through innovative partnerships, more high-profile events, and a broader lifestyle strategy. She also breaks down leadership lessons from elite sports and why she's bullish on the future of women's sports. Follow and listen to the “CNBC Changemakers and Power Players” podcast on Apple and Spotify.
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