My Biggest Lessons from 12 Years Selling Coaching

My Biggest Lessons from 12 Years Selling Coaching

From Coaches Breaking Through, With Chase Tolleson by Chase Tolleson

January 18, 2026 · 12 min

About this episode

Chase Tolleson discusses the evolution of online coaching and the importance of authenticity in a crowded market.

We trace the rise of online coaching from pre-2015 roots through the COVID surge to today’s crowded market, then show why stale, scripted content fails and how real authenticity creates demand. We share client stories, name the hidden costs of constant noise, and extend an invitation to build from resonance, not fear. • origins from Navy and gym ownership to online coaching • COVID-driven migration and early easy wins • crowding of the market and end of borrowed voices • moving buyers from u...

People in this episode

Host: Chase Tolleson

Topics covered

  • online coaching
  • authenticity
  • market trends
  • client stories
  • content creation

Keywords

  • online coaching
  • authenticity
  • COVID impact
  • client stories
  • market trends

Mentioned in this episode

Organizations: Navy, COVID

More episodes of Coaches Breaking Through, With Chase Tolleson

Explore listener stats, chart rankings, contacts and more on the Coaches Breaking Through, With Chase Tolleson podcast page.