
My Biggest Lessons from 12 Years Selling Coaching
From Coaches Breaking Through, With Chase Tolleson by Chase Tolleson
January 18, 2026 · 12 min
About this episode
Chase Tolleson discusses the evolution of online coaching and the importance of authenticity in a crowded market.
We trace the rise of online coaching from pre-2015 roots through the COVID surge to today’s crowded market, then show why stale, scripted content fails and how real authenticity creates demand. We share client stories, name the hidden costs of constant noise, and extend an invitation to build from resonance, not fear. • origins from Navy and gym ownership to online coaching • COVID-driven migration and early easy wins • crowding of the market and end of borrowed voices • moving buyers from u...
People in this episode
Host: Chase Tolleson
Topics covered
- online coaching
- authenticity
- market trends
- client stories
- content creation
Keywords
- online coaching
- authenticity
- COVID impact
- client stories
- market trends
Mentioned in this episode
Organizations: Navy, COVID
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