About this episode

Coach Brendan Suhr interviews John Carter about the science of shooting and the impact of data on player development.

In this week’s episode, Coach Brendan Suhr is joined by Noah Basketball CEO John Carter to break down the science of shooting and how data is transforming the way the perfect shot is taught and developed. Drawing on nearly a billion tracked shots, Carter explains the three critical variables that define great shooting—arc, depth, and left/right accuracy—and why most coaches have historically misunderstood them. The episode also dives into how the Noah system is being used across the NBA, college, and now high school levels to drive player development, inform decision-making, and eliminate bad habits through real-time feedback. Suhr and Carter discuss the evolution of shooting analytics, the accessibility of Noah’s backboard system, and how coaches can better develop players by focusing on what truly matters instead of simply getting up reps. This is a must-listen for any coach serious about understanding and teaching shooting the right way this offseason. All that and more on Episode 328 of the Coaching U Podcast presented by Noah Basketball. Noah Basketball is trusted by 28 NBA teams, over 200 NCAA programs, and over 1,000 high school programs to capture and analyze key shooting…

People in this episode

Host: Brendan Suhr

Guest: John Carter

Topics covered

• shooting analytics
• player development
• basketball coaching
• data-driven training
• shooting techniques

Keywords

• shooting
• basketball
• analytics
• coaching
• Noah Basketball
• player development
• training

Sponsors

Noah Basketball

Mentioned in this episode

Organizations: Noah Basketball, NBA, NCAA

More episodes of Coaching U Podcast with Coach Brendan Suhr

• Ep. 332 Dustin Kerns, Appalachian State Mountaineers · June 2, 2026 · 1h 1m
• Ep. 331 Jon Gordon, The Power of Positive Habits · May 24, 2026 · 43 min
• Ep. 330 Josh Pastner, UNLV Runnin' Rebels · May 11, 2026 · 46 min
• Ep. 327 NCAA Tournament Takeaways · April 12, 2026 · 23 min
• Ep. 326 Fran Fraschilla, Men's NCAA Final Four Preview · March 31, 2026 · 1h 8m
• Ep. 325 Debbie Antonelli Recapping the NCAA Tournament Opening Rounds · March 25, 2026 · 1h 4m

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