About this episode

Coach Brendan Suhr interviews Frank Martin about his coaching journey and the essence of teaching the game.

In this week's episode, Coach Brendan Suhr is joined by Frank Martin, head coach at the University of Massachusetts, for aconversation about the beauty in each coach's journey and what it actually means to teach the game. Martin traces his path from Little Havana and the impact a neighborhood coach named Shakey Rodriguez had on himself and so many others. From there the two discuss how he has continued to develop through sixteen years at Miami Senior High, to Northeastern, Cincinnati, Kansas State, a Final Four at South Carolina, and now UMass. From there the conversation turns to the craft: why coaching is teaching before it is anything else, why growth has to beuncomfortable before it can ever feel good, why confrontation inside a team is a sign of health, and what the modern game has lost in physicality and real competition. Suhr and Martin close with him giving his thoughts on trust, internal leadership, and why real love inside a program is only earned by surviving the storms together. All that and more on Episode 336 of the Coaching U Podcast presented by Noah Basketball. Noah Basketball is trusted by 28 NBA teams, over 200 NCAA programs, and over 1,000 high school programs…

People in this episode

Host: Brendan Suhr

Guest: Frank Martin

Topics covered

• coaching journey
• teaching the game
• personal development
• team dynamics
• modern basketball
• trust and leadership

Keywords

• coaching
• basketball
• Frank Martin
• Brendan Suhr
• team dynamics
• trust
• leadership
• Noah Basketball

Sponsors

Noah Basketball

Mentioned in this episode

Organizations: University of Massachusetts, Miami Senior High, Northeastern, Cincinnati, Kansas State, South Carolina

Places: Little Havana, Las Vegas

More episodes of Coaching U Podcast with Coach Brendan Suhr

• Ep. 338 Sam Purcell, Mississippi State Bulldogs · September 1, 2026 · 44 min
• Ep. 337 Donnie Jones, Stetson Hatters · August 18, 2026 · 43 min
• Ep. 335 Coaching U Live 2026 Recap: Three Days in Las Vegas · August 4, 2026 · 40 min

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