C&C Pod: Peter Sheldon, Co-Founder & CPO of ShopVision

C&C Pod: Peter Sheldon, Co-Founder & CPO of ShopVision

July 9, 2026 · 49 min

About this episode

Peter Sheldon discusses ShopVision and the future of autonomous commerce.

This week Bill and I are joined by our guest Peter Sheldon, to shake up a Vesper cocktail and talk about ShopVision, Market & Competitive Intelligence, his vision for how commerce become’s increasingly autonomous, and what it’s like leading Product for an AI-native company. Peter is co-founder and Chief Product Officer of ShopVision, a fast growing market and competitive intelligence solution focused on digital commerce and marketing. ShopVision’s customers include the likes of Achteryx, Herschel, Vistaprint, Kohl’s, and Signet Jewelers among many others. Many of you will know Peter from his time as an analyst at Forrester - covering the commerce technology market - as well as his time at Magento and then Adobe where he was in senior product and strategy roles. Bill and I have both known Peter for many years, including a time Peter and I worked together, and we’ve been looking forward to having Peter on show. It’s a great conversation, so pour yourself something to sip along with us and enjoy our conversation with Peter. Cheers! Episode Chapters: * The Vesper cocktail - Bond’s iconic cocktail born in fiction * “Hey Levi” - Explaining ShopVision to a 6-year-old * The story behind…

People in this episode

Hosts: Brian Walker, Bill Friend

Guest: Peter Sheldon

Topics covered

Mentioned in this episode

Organizations: ShopVision, Forrester, Magento, Adobe, Achteryx, Herschel, Vistaprint, Kohl’s, Signet Jewelers

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